Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — providing multiple banner creatives


Any project, either iPhone or iPad, can have multiple banner creatives. It's a great way to accommodate the various situations and apps your iAd will appear in:

  1. 1. Open the project Cloud 9, in iAd Producer, and double-click on the banner to open it on the editing canvas. You should see the banner that we just added to our ad earlier.

  2. 2. In the top left of iAd Producer, next to the Overview button, click on the small arrow button, to expand the banner draw. This draw shows all the banner creatives currently available in iAd Producer.

  3. 3. At the bottom of the banner draw, click on the + button to open the template chooser, select any template, and click on Choose. This will add a new banner creative to your project:

  4. 4. To change between banners, simply click on the banner creative thumbnail you want to view, and the canvas will update.

  5. 5. Delete the template you just added; we'll add a proper full screen banner next. Click on the banner in...