You're able to make an awesome iAd that will amaze your audience on iPhone and iPad. Now you'll need to know how to manage a successful campaign that reaches your target demographic, comes within budget, and has a quantifiable way of measuring success.
In this chapter, we'll look at the skills you'll need to ensure that you get the most out of your iAd campaign, such as the following:
Targeting your ad at specific audiences
Understanding pricing models and costs
Reporting and analytics on a user's interactions within your ad
Taking your ad live and the final pre-submission checks
With iAd we're able to run campaigns that require the user, or the context your ad appears in, to meet a specific group of criteria so you can target your iAd at your ideal audience.
Finding your target audience can be complicated, as there are many influencing factors on who could be interested in your product or brand.