Once you have gone live, you'll need to analyze the reports generated by the analytics, along with the cost of your campaign. Campaign costs are the combined CPC and CPM from your ad. Apple shows you these broken down on a day-to-day basis.
Here's an example report for a campaign that has been running for three days:
Ad Spend is the combined CPC and CPM cost for a day. You're able to set a limit for the maximum daily amount that you're willing to spend. Once your daily limit has been reached, your ads won't be delivered by the network until the next calendar day.
Impressions and Clicks are the number of times your banner appears in an app and the number of user's that have clicked your banner to explore the core ad experience, respectively.
Click-Through Rate (CTR) can be calculated by working out the percentage of impressions that resulted in the user tapping your banner and viewing your ad. If you have a low CTR, say under 5 percent, you should consider making your...