Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Finding out where on display your ads are appearing


If you are running display campaigns, you'll want to periodically analyze where your ads are appearing. You may want to pause or exclude some of the websites your ads appear on, such as irrelevant placements or pages you are getting a lot of clicks on without any conversions.

Getting ready

You'll need to be running display campaigns to run this report.

How to do it...

To review domains and pages your ads have appeared on, follow these steps:

  1. Go to the Campaigns tab.

  2. Select your display campaign and go to the Display Network tab.

  3. Click on sub tab Placements.

  4. To find out even more information, such as the actual pages (rather than just domains) your ads have shown on, click on the See details button and choose All.

  5. You can also see URLs for specific placements rather than all by selecting the checkbox next to a domain in your placements report and choosing Selected from the See details drop-down menu.

  6. Customize your columns to see additional data,...