Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Making changes to campaign settings via AdWords Editor


If you need to make changes to campaign settings, like adjusting budgets or location targeting across multiple campaigns, you can do so easily and quickly through AdWords Editor.

Getting ready

Download AdWords Editor and sync your account to the application. Next, decide what changes you would like to implement across your campaigns and which campaigns you'll need to edit.

How to do it...

To adjust campaign settings through AdWords Editor:

  1. Open up AdWords Editor.

  2. Click on Get recent changes to ensure you are editing the current version of your account.

  3. Click on the Campaigns tab.

  4. Select the campaigns you wish to edit.

  5. Click to expand the Edit select campaigns panel.

  6. Here you can adjust campaign settings for multiple campaigns you select at once in bulk. For example, you can change all selected campaigns' ad rotation to optimize for conversions or adjust mobile bids across multiple campaigns.

  7. The campaigns you edit will be highlighted in bold in...