Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Updating ads in bulk using AdWords Editor


Creating, editing, or pausing ads can be much more efficient through AdWords Editor, especially if you need to update many ads at once. For example, AdWords Editor allows you to update destination URLs across all of your campaigns and ad groups at once, without the need to click into individual campaigns and ad groups in your AdWords online interface.

Getting ready

Decide which campaigns and ad groups will need to be updated. If you would like to add new ads, prepare the new ad copy elements, and plan out where they should go.

You can add, edit, pause, or delete ads either manually or by importing a CSV spreadsheet. If you would like to use the spreadsheet option, download your current ads first. Go to File, choose Export spreadsheet (CSV), and choose which parts of your account you'd like to work on. Click on Save to keep a copy of your CSV file. Make sure to preserve all of the exported columns as you work on your ads, so that the revised file remains...