Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Introduction


Account structure is the fundamental basis of being able to write relevant ads, track and optimize your campaigns, and keep your budget manageable. Poor account structure is one of the most common reasons why advertisers fail, and it can make or break the success of your account. Taking some time to properly plan out your campaigns can save you time and money down the road.