Account structure is the fundamental basis of being able to write relevant ads, track and optimize your campaigns, and keep your budget manageable. Poor account structure is one of the most common reasons why advertisers fail, and it can make or break the success of your account. Taking some time to properly plan out your campaigns can save you time and money down the road.
Advertising on Google: The High Performance Cookbook
By :
Advertising on Google: The High Performance Cookbook
By:
Overview of this book
Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Researching the Market and Competition and Setting Goals
Setting up Your Account
Tracking beyond the Click
Structuring Your Account
Creating Relevant Keywords
Writing Compelling Ads
Budgets and Bidding
Running Display Ads
Remarketing to Past Visitors
Reporting and Analysis
Optimizing Performance
Advanced Strategies and Features
Managing AdWords
Index
Customer Reviews