Book Image

Advertising on Google: The High Performance Cookbook

By : Kristina Cutura
Book Image

Advertising on Google: The High Performance Cookbook

By: Kristina Cutura

Overview of this book

Table of Contents (20 chapters)
Advertising on Google: The High Performance Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Selecting target languages


AdWords lets you choose the languages of the websites that your ads appear on. You can choose to target specific languages or all available languages for greatest reach.

Getting ready

To determine if you should target multiple languages, consider the following:

  • What languages do your customers speak or what languages are spoken in the areas you'll target?

  • Is your website available in multiple languages?

  • Is your business, such as your customer support and sales teams, equipped to handle inquiries from multiple languages?

How to do it...

To edit your campaign language preferences:

  1. Go to the Campaigns tab, click on the campaign you'd like to edit, and choose Settings. You should be in the All settings sub-tab.

  2. Scroll down to Languages and click on Edit.

  3. Choose applicable languages and click on Save:

How it works...

AdWords decides where to show ads based on one of the following:

  • Google language setting. Each Google domain has a default (for example, Google.it defaults to Italian...