Ever wonder how changing your bids might impact traffic? While there is no way to know for sure, Google's Bid Simulator can help you make informed predictions based on your most recent performance.
Choose an ad group or multiple ad groups you'd like to edit bids for. Here are the ad groups you may wish to increase bids for:
Ad groups appearing in a low position
Ad groups generating profitable conversions
Ad Groups you may want to decrease bids for include the following:
Ad groups generating no conversions despite high costs
Ad groups generating conversions at a high CPA
