Unlike traditional mobile advertising, each iAd provides an in-app interactive advertisement, which doesn't push the user out of the app. Never before have you been able to promote your brand or product with such an immersive experience, interacting with the fingertips of the users.
A study by Nielsen compared Campbell's Soup TV advertising campaign with their iAd mobile advertisement and found that users interacting with the iAd were:
More than twice as likely to recall the ad
Three times more likely to remember the messaging
Four times more likely to purchase
People remember better when there's interactivity with the information that we want them to absorb. Each iAd is given access to deeply immersive device features, from the full multi-touch screen (allowing users to pinch and flick around images of your really cool product close up) to physical movements of the device (allowing them to use a shake to show a random message or fact about your brand), iAds offer an unparalleled opportunity for a compelling, interactive, and memorable experience.
The unique features integrated in an iAd make it possible to let users interact with your brand in several engaging ways, such as the following:
Download an app or buy iTunes media from within an iAd: If you have content available on the iTunes Store or App Store, such as a movie or app that you want to promote, users can purchase this within your iAd with a single tap, without ever leaving the app they're in
Save screen images to photo albums: Images like coupons, barcodes, recipes, or branded wallpaper can be saved straight to the user's device or instantly set as their background
View in-line audio and video: Video can be played within a custom frame in your iAd, overlaid with interactive elements interactive elements
Find nearby stores: With rich Google Maps built into every iOS device, it's easy to show a list of your nearby stores or retailers
Share content through Twitter without leaving the ad: The iAd framework is completely extensible, so social sharing and almost any functionality can be achieved
At any time, the user can click on the close button, always in the top-left of an iAd, and get back to the app that they were in, which makes them more comfortable about tapping on an iAd and associates your brand with a positive experience. Here, you can see the close button in a demo ad:
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With iAd, Apple has built an experience that simultaneously combines the interactivity of traditional online advertising with the emotive aspects of television advertising.