Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — checking your Mac


To check if your Mac is running Snow Leopard, follow the ensuing steps:

  1. 1. Click on the Apple icon in the top-left of your screen and select About This Mac. If the version has 10.6 or higher in it, you're running Snow Leopard or later and can install the tools that we'll be using.

  2. 2. If your version is less than 10.6, we can see whether you're able to upgrade by checking that your processor has Intel in it, from About This Mac. Here we can see the OS version is 10.7.1, that is, higher than 10.6, and so, compatible with iAd Producer:

  • If you've got an Intel processor, you can upgrade to Snow Leopard (v. 10.6) by buying a Mac OS X Snow Leopard upgrade disk from the Apple Store or a retailer. Once upgraded to Snow Leopard, you can optionally update to Mac OS Lion using the Mac App Store.

What just happened?

The About This Mac screen tells you the technical specification of your Mac and the operating system it is using.

If you don't have an Intel processor, and the About This Mac screen shows your processor as PowerPC, unfortunately, you can't upgrade to Snow Leopard; it's time for a well-earned new machine!