Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — cropping a selection


Taking a larger image we'll be using later in our ad, let's trim away the parts that we don't want appearing in our iAd:

  1. 1. If you haven't already, open Preview from your Application's folder.

  2. 2. From the Preview menu bar, select File | Open. In the book assets folder we downloaded in the last exercise, find the Dino Stores folder and open store-footprints.png.

  3. 3. You should see three dinosaur footprints. We'll be using these later on the store finder for our iAd; however, we don't want all three footprints, just the red one.

    Note

    We're selecting the red image as users relate red markers on maps to destinations. A green marker shows a starting point, a purple for the user-selected destination, and a blue beacon for the user's current location.

  4. 4. In the Select option, make sure that the Rectangular Selection tool is active by clicking on the small arrow next to the Select icon and then choosing Rectangular Selection.

  5. 5. We're going to select a small area...