Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — supporting all orientations


Apple suggests that our banners should work in both portrait and landscape, and doing so ensures your iAd looks great and can appear in any app that supports iAd. We'll now look at modifying the banner to support both orientations:

  1. 1. To see how the current banner looks in landscape, select View then Landscape from the menu bar. You'll see the iAd resize itself to match the new dimensions; we now have a thinner and longer canvas to customize our ad on.

  2. 2. As you can see, our text is now too big and the image has been cut off. Select the text and change it to a more suitable size, such as 22. You might need to move the text to be centered in this new view.

  3. 3. We'll now fix up the image; click to select the image. If the inspector pane isn't visible, open it from the bottom-right menu in iAd Producer.

  4. 4. Under the image properties section in the inspector pane, change Actual size to Stretch to fit. This allows us to shrink the image down to fit in...