Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Finishing touches


To make your iAd that bit more special, we can touch up a few rough edges to make the most polished, engaging ad possible. It's these last tweaks that are really noticeable while using your iAd.

Have a go hero — touched up

Let's try fixing the final few issues with our Coffee Beans project; consider trying some of these suggestions:

  • Make all menu items match on each page (using style presets)

  • Update the Skip Video button on the preroll, so it looks great; don't forget to modify its states

  • Try different transitions between the core ad pages

  • Place a message above the Wipe Clear object, telling the user to wipe the screen

  • Make a new banner by adding objects to the blank banner template

  • Add animations to elements on other pages

  • Check whether the banner works in both orientations

If you need some inspiration on touching up your iAd, check out the completed project, Coffee Beans, in the assets folder.