Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Summary


In this chapter, we've focused on using templates and objects to create customized, unique iAds; with these basic skills, you're able to quickly build advanced ads. You now know the following:

  • How to add preroll video to an ad

  • What templates are available

  • How to build upon templates with objects

  • How to use the blank template to create pages from scratch

  • That image loading times can be optimized for small images, using a sprite

  • How to transition between the pages in your ad

  • That objects can be animated on and off the canvas, with actions

Remember, you can use the templates as a foundation to your pages, then customize and enhance them with objects. In the next chapter, we'll look at harnessing a customer's love for our brand with valuable actions and destinations that we can create within our ad.