Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — adding a banner to your iPad ad


iPad banners are split into two categories: dynamic banners, like those found on the iPhone, and fullscreen HTML5 banners that are only available on the iPad. We'll look at fullscreen banners next, but first let's create a dynamic banner that works in portrait and landscape:

  1. 1. Open your project in iAd Producer; if you're using the example project, open the Cloud 9 - iPad project. From the ad overview, double-click on the banner to open the template chooser. You'll notice that the templates are separated into two categories; for now, select the Image and Text banner type. Double-click on the banner again to open it on the editing canvas.

  2. 2. By default, iAd Producer scales the banner to 50 percent; however, this scaled-down view can make it difficult to anticipate how our ad will look on the device. Select View from the top right of iAd Producer, and then choose iPad (100%). You'll now see the canvas at the correct size; if your Mac screen...