Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — adding the store finder


No ad is complete without a store finder. Let's quickly style the store finder to match the rest of our ad, by changing the background and using a custom pin image:

  1. 1. From the Cloud 9 - iPad project, open the Location page on the editing canvas of iAd Producer.

  2. 2. Change the page background to image blue-starburst.jpg, and update the page's title label to Find your nearest center... Change the font and color to match the rest of the ad; you could save the style of the Making Memories title label and apply this throughout your ad to keep a consistent style.

  3. 3. Click on the map object to select it, and then set the custom pin to the image cloud-9-map-pin.png.

What just happened?

Just as we would for the iPhone, we styled the map with a custom pin and brought the rest of the page style inline with rest of our ad. There aren't any major differences between our iPad map and an iPhone map, except that we used a larger pin image. For example, this image is...