Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

JavaScript


JavaScript, often abbreviated to JS, is a lightweight language created to enhance the interactivity of the web by Brendan Eich of Netscape in 1995. JavaScript uses objects, an item that can contain one or more functions and properties. A function is a list of actions that occurs when called by the user or code, and a property, or variable, is a value that is stored within an object.

If you're already familiar with programming, you'll find that JavaScript was highly influenced by the C language. JavaScript is finding increased use in applications beyond the web browser and is a powerful and useful language to learn.

Note

Contrary to popular misconceptions, JavaScript doesn't bear a relationship to the Java language. It was initially named Mocha, then LiveScript, and finally changed to JavaScript—a trademark of Sun Microsystems.

Don't worry if you haven't used JavaScript before, we'll go through each exercise step-by-step and explain how the code is interacting with our ad and its...