Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Time for action — viewing the logs


When we're developing our ad, we're able to view what logs will be sent to the iAd Network using a couple of lines of JavaScript. To view the logs, follow the ensuing steps:

  1. 1. Open an existing project in iAd Producer. In this example, we'll be using the Dino Stores iPhone iAd that we'd been working on earlier in this book.

  2. 2. We need to enable certain objects and pages for analytic events. This means our analytics only contains the meaningful data we choose. Open the Menu page on the ad canvas and expand the inspector pane. Click on Analytics to expand it and tick the Log Analytics Events box. The Log ID is auto-generated from the page name. So, if you've been giving your pages meaningful names, you probably won't have to change it. You can see the Analytics section in the following screenshot:

  3. 3. The Analytics section of the inspector pane also appears when you've selected an individual object, so you're able to make certain objects active within a page...