Book Image

iAd Production Beginner's Guide

By : Ben Collier
Book Image

iAd Production Beginner's Guide

By: Ben Collier

Overview of this book

Think of an iAd as a micro-app contained within an app on a user's iPhone or iPad that they've downloaded from the App Store. When the user taps your advert's banner it bursts into life filling the entire screen of their device. iAd Beginner's Guide takes you through the start to finish process of building rich, compelling, interactive iAds. You will learn to create beautiful multi-page ads with store finders, social sharing, 3D images and video galleries. You will create ads that utilize the powerful technologies in the iPhone to make your brand shine. Once you have engaged the user you can carry out targeted advertising campaigns with location-based coupons, store finders and social engagement. Using the iTunes Store you will see how it's even possible to add one-click digital content purchasing right within your ad. Learn how iAd producer manages all the HTML5, JavaScript, and CSS3 behind your iAd. You will be creating emotive, gripping and effective mobile advertising campaigns in no time.
Table of Contents (18 chapters)
iAd Production
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface

Going live


With your ad looking amazing, and a clear understanding of the pricing model and how much your ad will cost to run, we're able to take the final steps to take our iAd live on the iAd Network.

Whenever you're testing an ad using iAd Producer's local sharing, you're previewing the development code, which differs from the optimized code used by ads served by the iAd Network. In rare cases, optimizing code can introduce bugs, so it's a great idea to use the optimized export option as a final test before uploading your ad to the iAd test server.

Note

To export an optimized version of your ad, select Export | Export to Disk (Optimized), from the iAd Producer menu bar. If you can't remember how to export and transfer your optimized ads to your device, refer back to Chapter 4,Making Sure It Works.

Here, we can see the unoptimized, exported source code of one of our project's map views:

When you export an optimized version of your ad iAd Producer, uses several techniques to reduce the size...