We are always looking for companies either to find work or to find clients. With LinkedIn, it's easier to keep a track of your target companies. Once you identify your prospective clients, customers, or employers, you can start following these companies and be updated about their latest news, insights, and career updates.
To follow a company, perform the following steps:
To follow a company, all you need to do is to search for the company and click on the Follow button, as shown in the following screenshot:
On the company's page, you will see four tabs—Home, Careers, Products & Services, and Insights.
Home: This tab provides you with brief information and updates about your network in that company
Careers: This tab provides information about job openings, employee reviews, and HR contacts
Products & Services: This tab provides information about company products and services, and any updates on them
Insights: This tab provides information about new hires, departures, connection graphs, most popular company locations, and most common skills of the employees
As LinkedIn regularly updates its website and company pages, it is becoming more important to follow your target companies to find your dream job or acquire a new customer. You can learn about all the latest happenings in the company. This would definitely help you in the near future.
Apart from following the companies, you should also be updated about the latest news in the functions and industries relevant to you by using the News section located on the LinkedIn toolbar.
LinkedIn has also introduced a new feature where you can follow the world's leading influencers and thought leaders at http://www.linkedin.com/today/post/whoToFollow.