The next step of our method is brainstorming. You can do this in different kinds of ways. You can use paper for it, sticky notes (post-its), and even Prezi. If you want to use Prezi for your brainstorm, just have a look at the first project of this book. That's where we explained it.
The small yellow sticky notes work very well for brainstorming. Make sure you have enough to write down the word explosion that will grow in your brain in a few moments.
The art of a good brainstorm is not to think too much. That might seem a contradiction, but the idea is that we want to stimulate our creative right brain. Structured thinking is more a left-brain activity.
Read your goal, message, and audience once more and write down every word that pops up in your mind on a sticky note. Use one word per sticky note. If a word seems irrelevant, don't think about it, just write it down. Brainstorming is about associations and thinking of new ideas....