Now that we've compared the costs and benefits for a couple of our deployment options and understood how quickly the business benefits will accrue, we are ready to sell the project internally to obtain funding. The level at which we need to sell usually depends on how high the estimated cost of the project is and how the company delegates the decision-making process. Given the large investment that is often required in Industrial Internet projects and the high visibility that they can have, we will assume that you will need to present your findings to a senior-level business audience, and possibly to the CEO and Board of Directors.
This type of audience is typically not interested in the technical details of the project. They instead want to quickly understand what the project will deliver in business benefits (in a summarized manner), the potential return on investment and cost, the time span of the project, and when they will see the first benefits delivered. Keeping...