ROXIMITY beacons implement a very different architecture. Although their beacon broadcasting ad rate is iBeacon certified, there is no way of actually choosing a UUID to suit your requirements.

ROXIMITY beacons are entirely cloud-platform managed. Much like Estimote, when you purchase ROXIMITY beacons, they are automatically added to your cloud account.

Since ROXIMITY beacons must use their SDK to build enterprise-level applications, it means that each beacon isn't locked down to a single UUID and so can be utilized for multiple apps.

ROXIMITY have based their platform very much on an advertiser network, and as such, their SDK allows you to implement rich notifications, modal pop ups, and pop up requests via simple web forms in their cloud platform without having to write any code.

By implementing the SDK, the ROXIMITY platform also gives you powerful targeting for your notifications based on demographics and behavior such as the dwell time.