Because Cordova apps use the system web view component, the look and feel of the app is completely dependent on your app's HTML, CSS, and JavaScript. Although HTML and CSS are extremely expressive and can create native feeling apps, it's true that hybrid apps don't gain many of the advantages that purely native apps do, mainly in the look and feel area.

When building a native app, one codes against the platform's native SDK. This conveys a large number of appearances and behaviors to your native app for free. Each app that uses the SDK also feels consistent; the SDK behaves the same regardless of the app on the screen.

When targeting Cordova, you are essentially trading the benefits provided by the native SDK for the benefits and perks provided by HTML and CSS. As such, your app is now responsible for the entire look and feel...