Book Image

Learning Android Application Development

By : Raimon Ràfols Montane, Laurence Dawson
Book Image

Learning Android Application Development

By: Raimon Ràfols Montane, Laurence Dawson

Overview of this book

The mobile app market is huge. But where do you start? And how you can deliver something that takes Google Play by storm? This guide is the perfect route into Android app development – while it’s easy for new apps to sink without a trace, we’ll give you the best chance of success with practical and actionable guidance that will unlock your creativity and help you put the principles of Android development into practice. From the fundamentals and getting your project started to publishing your app to a huge market of potential customers, follow this guide to become a confident, creative and reliable mobile developer. Get to grips with new components in Android 7 such as RecyclerView, and find out how to take advantage of automated testing, and, of course, much, much more. What are you waiting for? There’s never been a better time – or a better way – to get into Android app development.
Table of Contents (16 chapters)
Learning Android Application Development
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

In-app advertising


We have seen how to directly monetize our application by either setting a price, making it a paid application, or by adding in-app purchases to unlock new features, remove advertisements, or add some benefits in exchange for a microtransaction. Now we will see how to add a more indirect monetizing mechanism, such as adding advertisements. By adding advertisements to our application, we will not charge our end user, but we will get money by the amount of advertisements shown and clicked by the users of our application.

If we are able to generate a lot of advertisement impressions or make our advertisements non-intrusive and useful to the targeted users, it can be a good way to earn some money, even more than by paid apps or in-app purchases.

In this section, we will see how to add advertisements to our app. We will focus on Google Admob although there are many other advertisement providers. At the end of the day, the approach will be quite similar, and most probably, we will...