Because it is easier to develop mobile and tablet apps using HTML5, PhoneGap, and generally, cross-development tools, there seems to be software snobbery, where some people think that HTML5 development is somewhat not as skilled as native development. There have been some very bad native developments built so far, but the same could apply to HTML5 or other mobile apps on the app stores.

Using these modern cross-development tools is a good and quick way if you want to build prototypes from designs that give and show the look and feel, and show some functionality too. Cross-browser technology will not perform as quickly or efficiently as a native app and, as mentioned, it has a reputation for not being as real as native apps. With the growth of mobile technology, there has been a high growth of HTML5 apps available, because they are much faster to design, develop, and produce, compared to native apps.

There are pitfalls for those web developers who think that they...