Book Image

Enterprise Augmented Reality Projects

By : Jorge R. López Benito, Enara Artetxe González
Book Image

Enterprise Augmented Reality Projects

By: Jorge R. López Benito, Enara Artetxe González

Overview of this book

Augmented reality (AR) is expanding its scope from just being used in mobile and game applications to enterprise. Different industries are using AR to enhance assembly line visualization, guide operators performing difficult tasks, attract more customers, and even improve training techniques. In this book, you'll gain comprehensive insights into different aspects of developing AR-based apps for six different enterprise sectors, focusing on market needs and choosing the most suitable tool in each case. You'll delve into the basics of Unity and get familiar with Unity assets, materials, and resources, which will help you build a strong foundation for working on the different AR projects covered in the book. You'll build real-world projects for various industries such as marketing, retail, and automation in a step-by-step manner. This will give you hands-on experience in developing your own industrial AR apps. While building the projects, you'll explore various AR frameworks used in the enterprise environment such as Vuforia, EasyAR, ARCore, and ARKit, and understand how they can be used by themselves or integrated into the Unity 3D engine to create AR markers, 3D models, and components of an AR app. By the end of this book, you'll be well versed in using different commercial AR frameworks as well as Unity for building robust AR projects.
Table of Contents (10 chapters)

Using AR for retail

Retail is one of the fields where AR offers a wider range of possibilities, from satisfying and engaging the consumer in order to reduce returned products, to linking products with social media or personalizing the shopping experience. Some examples of this are as follows:

  • Trying products before buying them. This is where users visualize clothes, shoes, glasses, or even makeup before actually buying the products.
  • Seeing how a product such as a piece of furniture, a piece of art, or even wall paint looks in their homes with AR.
  • At the store, seeing extra information about a product, such as comments and reviews, before buying it.
  • In a commercial center, receiving geopositioned information and discounts from the stores in it.
  • In supermarkets or big stores, orienting customers through sections to the product they want.

This field also allows us to display AR...