Everyday, people use the internet in order to perform online bank transactions, purchase presents, and exchange personal and business information. In the United States alone, 70.4% of all adult internet users are leveraging digital banking, as depicted in the following diagram:
The financial services sector with its banks, e-commerce platforms, insurance companies, accountancy companies, and stock brokerages are aware of the importance of internet and therefore are transforming their business models to ensure their consumers are always able to reach them. Today, it's pretty much impossible to imagine having a bank account with a bank that doesn't offer online banking to perform quick transactions or even a bank without a smartphone app that allows the consumer to check their current balance. All of that data that companies in the financial...