Customer relationship management is a critical part of virtually every business. Dynamics CRM 2011 offers a solution for the three traditional areas of CRM: sales, marketing, and customer service.
For customers interested in managing a sales team, Dynamics CRM 2011 has a strong set of features. This includes organizing teams into territories, defining price lists, managing opportunities, maintaining organization structures, tracking sales pipelines, enabling mobile access, and much more.
If you are using Dynamics CRM 2011 for marketing efforts, then you have the ability to import data from multiple sources, plan campaigns and set up target lists, create mass communications, track responses to campaigns, share leads with the sales team, and analyze the success of a marketing program.
Dynamics CRM 2011 also serves as a powerful hub for customer service scenarios. Features include rich account management, case routing and management, a built-in knowledge base...