One of the many benefits of using the Web Deployment tool (Web Deploy) is that it allows you to standardize your applications and services in a consistent package that is compatible with developer tools such as Visual Studio and tools suited to both administrators and developers such as command line scripts and the graphical user interface provided by IIS 7.x and Windows Server AppFabric.
In addition, deployment to remote machines is firewall friendly, as the deployment endpoint is exposed over HTTP on Port 80. This eliminates the need to install other proprietary agents or create file shares to move deployment packages around, supporting a centralized deployment model for your applications and services.
In this recipe, we will use Visual Studio to package a WCF service application and deploy it by importing the standardized package into IIS/Windows Server AppFabric so that it can be prepared for hosting.