Some tasks are repetitive. For instance, when authors publish columns, they need to use the Column template and choose Columns as the destination channel. The number of steps required to get the posting published from the moment the document is saved is approximately eight (one for each dialog). Authors have to remember which channels to post to or which templates to use each time they create new postings.
If they were to accidentally select a different channel, the posting would get published to the wrong place. Likewise, should they unwittingly choose another template, the format of the posting would be different from the rest. Human error will occur at some point and when that happens, someone will be called in to clean up the mess.
You can automate the process of publishing documents with Authoring Connector using Publishing Tasks. As the developer, you can specify, on behalf of authors, the destination channel and template to use within each Publishing Task...