Book Image

CiviCRM Cookbook

Book Image

CiviCRM Cookbook

Overview of this book

CiviCRM is a web-based, open source, Constituent Relationship Management (CRM) software geared toward meeting the needs of non-profit and other civic-sector organizations.Organizations realize their mission via CiviCRM through contact management, fundraising, event management, member management, mass e-mail marketing, peer-to-peer campaigns, case management, and much more.CiviCRM is localized in over 20 languages including: Chinese (Taiwan, China), Dutch, English (Australia, Canada, U.S., UK), French (France, Canada), German, Italian, Japanese, Russian, and Swedish.CiviCRM Cookbook will enhance your CiviCRM skills. It has recipes to help you use CiviCRM more efficiently, integrate it with CMSs, and also develop CiviCRM.This book begins with recipes that help save time and effort with CiviCRM. This is followed by recipes for organizing data more efficiently and managing profiles.Then you will learn authentication and authorization and managing communication with contacts.Then you will be guided on using the searching feature and preparing reports. We will then talk about integrating Drupal and CiviCRM. You will also be taught to manage events effectively. Finally, learn about CiviCampaign, Civimember, and developing CiviCRM.
Table of Contents (19 chapters)
CiviCRM Cookbook
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Getting a CiviMail report


Getting useful information about your users' interests is critical if you wish to communicate effectively and keep them interested in what you are offering on your website. Some of these techniques involve forms, surveys, quizzes, and polls. All these methods rely on the user taking the trouble to actively complete forms and become less effective when there is a lot to fill in or when time is not available to the user.

CiviMail reports an indirect way of assessing what interests your contacts.

How to do it…

CiviCRM has an extensive and sophisticated reporting system. By setting up your mailings properly you can get CiviCRM to record what users click on in your mailings and provide a report.

  1. Navigate to Mailings | New mailing. On the second screen of the mailing wizard, Track and Respond, make sure that Track Click-throughs? and Track Opens? are checked.

  2. Once your mailing has been sent, navigate to Mailings | Scheduled and Sent Mailings and check the mailing report checkbox...