Chapter 7. Campaigning with Petitions and Surveys
One of the challenges many organizations will face is how to best orchestrate multiple outreach and promotion efforts into a unified project—something that will clearly tie together these disparate pieces so that they can be understood and reported on as part of a single goal. For politically-oriented organizations, or those that are involved in lobbying and education efforts to advance the concerns of the organization to legislators, their project goals will often include outreach to constituents or the public at large, seeking support for their positions. CiviCRM's campaign tools can provide the project glue and many of the outreach features to help achieve these goals. Although you can also use campaigns in CiviCRM for fundraising, it is originally more focused on political processes.
In this chapter, we will discover how campaigns can help you in:
- Managing projects
- Defining goals
- Reporting on them in a unified way
We...