So what do you do? To be fair, I may not be the best person to ask – if I'm going to do something, I feel that I should do my best to excel in it. Perhaps the best thing you can do is encourage people to follow that concept.
You could say to them something like: "If you're going to be doing it anyway, why not do it well? Wouldn't it at least be more enjoyable to be doing this if you were more skilled at it? What if some other people were impressed with your work, how would that feel? Would it be nice to go home at the end of the day and feel that you had done something well? Would your life be better than it is now, even if only a little? Would your life get worse?"
However you do it, the bottom line is that people must be interested in improving themselves before they can get better. How you bring them up to that level of interest doesn't really matter, as long as they get there before you waste a lot of time giving them an education that they're just going to throw away as soon as they hear it.
-Max