Customer experience (CX) is a new concept, and is currently garnering a lot of attention from the business community worldwide. CX encompasses all interactions and experiences that a customer has with a brand, company, or product. CX utilizes the all-channel experience, and it includes all interactions across a set period of time.
A goal of CX is to tailor a consistent, personalized, and efficient experience in every contact with the customer. Mastering that interaction can foster brand loyalty and help develop word-of-mouth natural marketing.
The Oracle CX offering enables companies to design the best possible customer experience and to utilize closed-loop reporting to make improvements in each new run of the process.