Book Image

Oracle CX Cloud Suite

By : Kresimir Juric
Book Image

Oracle CX Cloud Suite

By: Kresimir Juric

Overview of this book

Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
Table of Contents (15 chapters)
Title Page
About Packt


An appropriate business analysis provides a structured approach to the introduction and management of organization changes. It is used to identify and define the need for changes in an organization's model, and to facilitate their implementation.

Business analysis is involved in all levels of an organization, such as defining strategies, creating the company's architecture, and taking the lead in defining project goals and requirements. As such, it is essential for the continuous improvement in technology and processes, providing a link between business users and IT. 

Appropriate analysis directly influences the success of a project, as it reduces the main factors that are the cause of project failure such as speed, quality of delivery, and customer satisfaction, while also improving change management.

Thus, business analysis affects the quality of the delivered product and reduces the costs incurred in the production process. 

In the next chapter, we will discuss the next step in the...