Book Image

Oracle CX Cloud Suite

By : Kresimir Juric
Book Image

Oracle CX Cloud Suite

By: Kresimir Juric

Overview of this book

Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
Table of Contents (15 chapters)
Title Page
About Packt

Understanding strategic management

Strategic management, which includes strategy formulation, performance, performance evaluation, and control, allows you to study and evaluate opportunities and threats in the business environment, taking into account your own capabilities and weaknesses.

Based on the definition and characteristics of strategic management, it can be concluded that this is a concept that ensures the company is appropriate in a face of changes in the business environment.

Strategic management consists of a series of steps, namely these:

  1. Conducting environmental and business analysis
  2. Establishing company guidelines
  3. Formulating the company strategy
  4. Implementing the strategy 
  5. Monitoring the implementation to adapt to the changes that are made within the strategic control process

Steps 1, 2, and 3 fall into the formulation stage, and steps 4 and 5 fall into the implementation stage.

The strategic management steps are cyclically repetitive—which means that decisions are made based on a...