Book Image

Oracle CX Cloud Suite

By : Kresimir Juric
Book Image

Oracle CX Cloud Suite

By: Kresimir Juric

Overview of this book

Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
Table of Contents (15 chapters)
Title Page
About Packt

Implementing a strategy

The strategy must be implemented as a foolproof action, which can be broken down into three stages:

  • Identifying measurable commonly set annual goals
  • Developing special functional strategies
  • Developing and binding concise policy-making, for decision-making


Yearly goals

Annual goals represent concrete, measurable plans for what an organizational sub-unit should do to contribute to the fulfillment of the main business strategy. Annual goals focus on implementation through the transformation of long-term goals into concrete and short-term goals. While such goals clarify the long-term purpose(s) of the main strategy and the basis for assessing the success of the strategy, they are less useful for guiding operational strategies and the current actions needed to implement the main strategy.

One annual goal must be clearly linked to one or more long-term goals of the main business strategy. To achieve this, it is of great importance to understand how to differentiate between two...