Book Image

Oracle CX Cloud Suite

By : Kresimir Juric
Book Image

Oracle CX Cloud Suite

By: Kresimir Juric

Overview of this book

Oracle CX Cloud offers features and capabilities that help companies excel at sales, customer management, and much more. This book is a detailed guide to implementing cloud solutions and helping administrators of all levels thoroughly understand the platform. Oracle CX Cloud Suite begins with an introduction to high-level Oracle architecture and examines what CX offers over CRM. You’ll explore the different cloud-based tools for marketing, sales, and customer services, among others. The book then delves into deployment by covering basic settings, setting up users, and provisioning. You’ll see how to integrate the CX suite to work together to interact with the environment and connect with legacy systems, social connectors, and internet services. The book concludes with a use case demonstrating how the entire Oracle CX Suite is set up, and also covers how to leverage Oracle ICS and Oracle CX Cloud for hybrid deployment. By end of the book, you will have learned about the working of the Oracle CX Cloud Suite and how to orchestrate user experience across all products seamlessly.
Table of Contents (15 chapters)
Title Page
About Packt

The rise of apps

The growth and development of technology and the global availability of the internet has brought great and rapid changes, both in the availability of information and in the way it is processed. Users now have access to real-time data. And they want to have access to information when they need it and without additional processing time.

Therefore, an effective modernized system must necessarily be adopted by the end users—but in what way?

Mobile applications or apps have become an integral part of end devices and sensors as they allow users to access complete and varied data. As users interact with the app, the data that is collected helps with the analysis and improvement of the user experience. The General Data Protection Regulation (GDPR) in this respect includes the protection of sensitive and private user data and the data that users agree to share, enabling analysis and insight and the formation of useful information for further interaction.

A look at the reality that technology...