Book Image

Enterprise Agility

By : Sunil Mundra
Book Image

Enterprise Agility

By: Sunil Mundra

Overview of this book

The biggest challenge enterprises face today is dealing with fast-paced change in all spheres of business. Enterprise Agility shows how an enterprise can address this challenge head on and thrive in the dynamic environment. Avoiding the mechanistic construction of existing enterprises that focus on predictability and certainty, Enterprise Agility delivers practical advice for responding and adapting to the scale and accelerating pace of disruptive change in the business environment. Agility is a fundamental shift in thinking about how enterprises work to effectively deal with disruptive changes in the business environment. The core belief underlying agility is that enterprises are open and living systems. These living systems, also known as complex adaptive systems (CAS), are ideally suited to deal with change very effectively. Agility is to enterprises what health is to humans. There are some foundational principles that can be broadly applied, but the definition of healthy is very specific to each individual. Enterprise Agility takes a similar approach with regard to agility: it suggests foundational practices to improve the overall health of the body—culture, mindset, and leadership—and the health of its various organs: people, process, governance, structure, technology, and customers. The book also suggests a practical framework to create a plan to enhance agility.
Table of Contents (23 chapters)
Enterprise Agility
About Packt
Forewords
Endorsements
Contributors
Preface
Other Books You May Enjoy
Index

Inhibitors to the effectiveness of agility


The following factors related to customers are key barriers that impede the effectiveness of enterprise agility.

Exploitation mindset

For every business, the only source that generates revenue and profits is the customer. Moreover, every business aims to maximize both revenue and profits continuously. In the zest to increase these numbers, customers are sometimes viewed as resources, which are meant to be exploited. The tactics of exploitation are usually built around the fears and ignorance of customers.

One of commonly found means of exploitation is making false claims about the product. Examples of false claims are many, from food products to cars to social networking sites [i]. Danone claimed that its yoghurt brand, Activia, was clinically and scientifically proven to boost the immune system and regulate digestion. Based on this claim, Activia was priced 30% higher than similar products. A lawsuit filed by a customer resulted in a judgement that...