Client profiling is done in the process of onboarding for new clients. Don't worry, we will talk about onboarding through the remaining chapters of this book. The profiling will be enriched and updated continuously with every client interaction during the customer lifecycle, and as part of the CLM. Client profiling is also the initial data gathering stage for building the 360-degree client view. For client profiling, the system will provide the ability to carry out questionnaires in order to both start this process and to assess a client's overall background and potential.

This data will be enhanced and aggregated by each and every interaction the client has across all the business units in the company. In part, this will be automated through the CRM processes and extended with customer lifecycle management processes. It may even include social media activities, if there is consent and it's approved in the boundary of regulations; for example, when a customer tweets and then...