Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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Integration architecture

The integration architecture defines the relationships between and interactions of the various components involved in the solution, as well as the components of the solution that are explicitly implemented to facilitate those interactions.

In the following graph, you'll see an example of a high-level integration architecture. The contents will depend on the deployment architecture in your design. Deployment architecture and integration are something we will cover in both Chapter 7, CRM Integration Strategies and Chapter 8, Cloud Versus On-Premise Versus Hybrid – The Deployment of a CRM Platform.

Figure 3.15: Example of a high-level data integration architecture