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The Art of CRM
By :
The Art of CRM
By:
Overview of this book
CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further.
In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance.
Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.
Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide.
Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions.
If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (13 chapters)
Preface
Free Chapter
Introduction
1. What is CRM?
2. Getting to Know Your Customer
3. Conceptualizing the CRM Design from Business Requirements
4. Architecting Your CRM Solution – Preparing for Today and Tomorrow
5. Utilizing Artificial Intelligence and Machine Learning in Your CRM STRATEGY
6. GDPR and Regulatory Compliance
7. CRM Integration Strategies
8. Cloud Versus On-premise Versus Hybrid – The Deployment of a CRM Platform
9. CRM Differentiators
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Index
Customer Reviews
