Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
Other Books You May Enjoy

The history of the Agile methodology

Back in 2001, 17 software developers met at a resort in Utah, U.S., to discuss lightweight development methods, which they called Agile. Since then, it has become the most popular methodology in the history of software development.


Note: The Wikipedia page for Agile,, is a great resource for understanding its history.

Nowadays, a bigger gathering of organizational anarchists would be hard to find, and so what emerged from this meeting was a symbolic manifesto for Agile software development, which was signed by all 17 participants. Together, they published the Manifesto for Agile Software Development, which you can read fully on their site: However, for ease, you can also read the 12 principles here:

  1. The highest priority is to satisfy the customer's requirements through early and continuous delivery of valuable software.

  2. Welcome changing requirements, even...