Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
Index

Evolution of AI


AI is not a new idea. It has been around since the 1940s, when it was a key component in science fiction films as a story-telling device. The algorithms and theories that underpin the modern AI systems that we're used to using in our daily lives have their roots as far back as the 1950s.

The first computer programs in the 1960s and 1970s were followed with LISP, a high-level programming language. Then, as far back as 30 years ago, in the 1980s, the first machines with real AI systems, as we know them today, were developed.

By 1985, the market for AI had reached over a billion dollars in value, which in today's money is over $2.3 billion. For new technology, that's very impressive. By the late 1990s, we began to see AI being used for logistics, data mining, medical diagnosis, and in countless other areas.

In 2019, what's new is access to huge data, which we have gained through the Internet and cloud usage, as well as through business applications on-premise. Through the use...