Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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It's clear that AI is here to stay and will expand functional areas of our daily lives. In terms of CRM, the opportunities AI presents are endless: from operational efficiencies to improved customer satisfaction and increased productivity and revenue. This statement not only stands for large businesses but also for small and mid-size companies, as most of these technologies are available and affordable in the cloud today.

From my personal observations, with customers across the globe, there are a few high priorities in regards to leveraging AI in business:

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  • Operational efficiency

  • Logistics

  • Supply chain

To have AI systems function well in the real world with people, we also need to address issues...