Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
Contributors
Preface
Introduction
Other Books You May Enjoy
Index

IoT


IoT, when combined with both AI and a CRM system, can provide better business solutions for today and tomorrow. IoT is transforming how people, devices, and data interact in every aspect of our daily lives.

While there have been numerous studies exploring the potential and opportunities presented by IoT, the focus is on service and maintenance management. It's not just about cutting-edge technology; it's about the digital transformation of industries and the reshaping of customer processes. While most experts expect IoT to go mainstream by 2025, early adopters have already acquired some experience from IoT deployments, resulting in some early experience being shared.

The immediate task of IoT is to connect the unconnected devices; the benefits being auto-diagnostics, asset tracking, connected vehicles, supply chains, and equipment maintenance. However, there is no doubt that IoT will provide huge opportunities in customer service and maintenance management, and that is where CRM will come...