Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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AI and the technologies around it, such as ML, will help to improve customer experience and build stronger CRM processes by improving sales, marketing, and customer service operations. The examples in this chapter are just rudimentary and simple use cases, but they show the potential for process efficiency, reducing operational costs, and improving customer satisfaction.

AI today is used in almost all fields and industries, including consumer, healthcare, finance, government, and automotive. Every business and organization across the spectrum, from manufacturing to financial services, will be able to leverage AI technologies to improve operational efficiencies.

In this chapter, we learned about the most important elements of AI in regards to CRM solutions. We covered its history, its current state, and its future. AI is here to stay and it will expand functional areas. The opportunities AI presents are endless, from operational efficiencies to improved customer satisfaction and increased...