AI and the technologies around it, such as ML, will help to improve customer experience and build stronger CRM processes by improving sales, marketing, and customer service operations. The examples in this chapter are just rudimentary and simple use cases, but they show the potential for process efficiency, reducing operational costs, and improving customer satisfaction.

AI today is used in almost all fields and industries, including consumer, healthcare, finance, government, and automotive. Every business and organization across the spectrum, from manufacturing to financial services, will be able to leverage AI technologies to improve operational efficiencies.

In this chapter, we learned about the most important elements of AI in regards to CRM solutions. We covered its history, its current state, and its future. AI is here to stay and it will expand functional areas. The opportunities AI presents are endless, from operational efficiencies to improved customer satisfaction and increased...