Book Image

The Art of CRM

By : Max Fatouretchi
Book Image

The Art of CRM

By: Max Fatouretchi

Overview of this book

CRM systems have delivered huge value to organizations. This book shares proven and cutting-edge techniques to increase the power of CRM even further. In The Art of CRM, Max Fatouretchi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients. Fatouretchi, founder of Academy4CRM institute, draws on his experience over 20 years and 200 CRM implementations worldwide. Bringing CRM bang up to date, The Art of CRM shows how to add AI and machine learning, ensure compliance with GDPR, and choose between on-premise, cloud, and hybrid hosting solutions. If you’re looking for an expert guide to real-world CRM implementations, this book is for you.
Table of Contents (15 chapters)
The Art of CRM
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Hybrid deployment

A hybrid deployment is a mixed deployment of both the on-premise and cloud options, and in many ways, it takes some of the best elements from both. For example, through the use of this method, you could gain access to cloud-based services such as machine learning, business intelligence, and development sandboxes, but still have the ability to store your data on your on-premise infrastructure.

This hybrid will allow you to enjoy all of the benefits and services offered by both the cloud and on-premise solutions. However, because it involves two different deployment methods, you may find that it becomes more complex than choosing either cloud or on-premise.

In Figure 8.6, you can see a visualization of how you could split services between the two platforms:

Figure 8.6: Hybrid, in theory, encompasses the advantages of both cloud and on-premise deployment

For example, transactions are supported by local applications and the transaction data is hosted in house, with the option to...